1930's and 1940's Post Premiums and Displays
In 1935 Dizzy Dean premiums were offered as send away prizes in boxes of Grape Nuts cereal. Other Prizes such as gloves hats and balls were also available. Then by 1937, Post cereal included Bill Terry among other sports stars such as Jake Powell, Wally Berger and Monte Pearson to advertise Whole Wheat Flakes. Premiums such as a rings or pins were also included as a free send away prize for joining the Post Huskies club.